KREX/KREY Logo

Logo refresh for KREX, Nexstar’s CBS affiliate in Grand Junction, Colorado.

This refreshed logo reimagines the station’s long-standing brand while preserving the familiar footprint and color palette viewers recognize. Working closely with the station’s leadership, I developed multiple rounds of mockups that balanced contemporary design sensibilities with the legacy elements that have defined KREX’s identity for years.

Mountain imagery remains a central visual anchor—an homage to Western Colorado’s landscape—while refined gradients and cleaner shapes modernize the mark. The CBS eye sits prominently within the existing structure, maintaining strong network alignment and ensuring the logo remains instantly identifiable across broadcast, digital, and promotional environments.

One of the project’s key creative challenges was honoring not just KREX, but its simulcasting partner in the southern part of the market, KREY. By carving a subtle yet intentional notch into the “X,” I was able to echo both sets of call letters within a single cohesive design element. This small structural choice creates a clever dual reference without disrupting the station’s established silhouette—an elegant solution that ties together two stations under one unified visual brand.

Alongside the main station rebrand, I also developed the KREX+ logo for the station’s connected TV and streaming platforms. This mark extends the updated visual language into the digital space, retaining the signature red gradient, mountain silhouette, and bold typography that anchor the broadcast identity. By introducing a clean, modern plus-icon treatment, the logo communicates expanded content offerings while remaining unmistakably tied to the KREX brand. The result is a cohesive ecosystem of marks that works seamlessly across on-air, online, and app-based environments.